The Art of Marketing: Zoolander2 Crashes Paris Fashion Week

As most of you have already heard Derek Zoolander broke the Internet yesterday by performing one of the most genius marketing techniques I have yet to see from Paramount Pictures.

As the crowd took their seats at the Maison Valentino show in Paris, the last thing they probably expected was to see Ben Stiller and Owen Wilson in full Zoolander characters strutting down the runway. To everyone’s surprise even the fashion “Queen of Ice”, Anna Wintour, was in on it.c9e637075722604b888cec3af7e6cdb7b80cdd8a

And so there you have it folks, Zoolander 2 makes its public “Fashion” announcement that they will be opening in theatres February 12, 2016.

What I love about this stunt is that it shows a lighter side of the fashion industry, allowing us all to see that even Maison Valentino has a sense of humor. Furthermore, publicity is never a bad thing when it comes to getting the headlines in the sea of fashion houses and designers that all partake in Paris Fashion Week.

Now for the EPIC breakdown of all the videos I have found from this stunt:

1. Backstage: “Selfie Stick Selfie” lol

2. Runway: Seriously amazing!

3. Grab Audiences phone and do a selfie walk: Make the video Viral (check)

Xx. ParPar.V


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