As many of you may have heard, Marc Jacobs has confirmed that he will be discontinuing his lower priced line, “Marc by Marc Jacobs”, and focusing all his efforts on the high end fashion house. When I heard this news, I was confused and rather shocked! Why would Marc do this to us (us as in “the common folk” that can’t just drop a couple of grand on his original Marc Jacobs line, lol)?!
Well folks after doing some research I realized the rationale behind this decision is rather simple and business savvy for the designer house. My findings show that the designer label is planning to enter the public stock market later this year and in order to do so they need to define exactly what they are; high-end or low-end. The problem with having the two lines under one fashion house is of course the confusion of the set price per stock and I presume this was the push that got Marc Jacobs to close down his lower end line. To be fair, he has now earned the right to categorize himself under the great designers such as; Chanel, Dior and Saint Laurent and as such his line will now be completely unaffordable! Lol.
Nonetheless, I am happy for the designer and I will look into the stocks to see what the set-price will be on opening day. I wouldn’t mind actually investing in some of his stocks, I truly think he is one of the greats and it’s worth the investment! In the meantime grab all the ‘Marc by Marc Jacobs’ collection items that you can now… soon it will all be gone!