Instagram “Story” Blatantly Copies Snapchat: & This Is Why You Should Care.

“Instagram just robbed Snapchat, they picked their pocket and stole their lunch money. I mean this is the most unoriginal, blatant theft of intellectual property…Not cool Instagram”- Christian Winthrop

Dear readers,Co8TtlpWcAADAqg

The following post is going to be a bit of a rant but I think it will prove to be an important
one for those of you who use any social media platforms owned by Facebook such as Instagram. If you are an Instagrammer you would have likely gotten a notification on Tuesday (August 2nd) that Instagram, an app which was acquired by Facebook in 2012 for 1 billion dollars, has now added a feature called: Snapchat-Story InstagramStory. And for those of you familiar with both Instagram and Snapchat, it became clear rather quickly that Instagram blatantly copied the Snapchat platform,with very little shame, even down to its name; “story”.

It’s important to note that Facebook tried to acquire SnapChat in 2013 for a reported 3 billion dollars. That offer was rejected by Snapchat CEO who at the time was quoted as saying the following:

“There are very few people in the world who get to build a business like this,”

 “I think trading that for some short-term gain isn’t very interesting.”

 But now Snapchat is feeling the squeeze from the Mark Zuckerberg evil masterplan of either acquiring all competing social medias for Facebook or shamelessly copying them. And that’s exactly what we as users should be concerned about; the protection of startups who are being stepped on by the big bad wolf who wants to dominate the market. Mind you, this is not the first time Mark Zuckerberg has tried to rip off Snapchat and in fact, there have been four desperate attempts at doing so in the past couple of years. Which speaks volumes about the threat Snapchat presents to the Facebook corporation, whose only survival tactic at this point is stealing.
Speaking of stealing, did you guys notice “Facebook-Live” is an exact replica of Periscope. That’s right, the “innovative” Facebook-Live service which Zuckerberg has been walking around all proud of is almost entirely copied from Periscope-live, once again down to its details such as displaying user interaction on top of the live feed.
“Make no mistake, Facebook is gunning to take out Periscope and also Snapchat,” -Brian Solis.
Social Media platform such as Facebook and Instagram are considered today as their own search engines (in some ways just as powerful as google) & advertising companies know this for a fact. Therefore, the interest to keep these platforms relevant & users on them active is of the utmost importance for Zuckerberg. But to savagely take down the underdog startup companies, as Facebook has been freely doing, should raise red flags for us all as users. Don’t get me wrong, I am a fan of social media platforms, even Facebook and Instagram but what I am not a fan of is Social Media Monopoly on a global scale.
(I would love to hear your thoughts on this so please feel free to share your comments below.) And just for the sheer fun of it all here are the best tweets from Snapchat employees I found that are PERFECT:
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3 Comments Add yours

  1. Christine says:

    Very very well-written and I’m happy you talked about this! I cannot stress how important this topic is, whether one is a digital influencer or simply a consumer. The signs of “betrayal” I’ve already seen that some digital influencers were so quick to action on by abandoning or substantially reducing their use of Snapchat really speaks volumes. It’s also disappointing to see some of your favourite digital influencers take a plunge so quickly – the change of heart, just like that. For me, personally, I find that you’ll likely get more true and real fans and followers on Snapchat while Instagram can have some but also can be cluttered by non-true followers because even spambot accounts still do linger here and there. At the same time, there are many accounts on Instagram where they’ll follow you, wait for you to follow back as a bait, only for them to unfollow you soon after that. In this regard, I am finding Instagram more and more of a “competition”/numbers game where some influencers are really just hungry for the numbers. How much of that signifies the truth – as in a real number that truly shows who are your actual followers – is simply a question. Yes, some things may be more convenient on Instagram but as Rosie Huntington-Whiteley posted on her first Instagram story on the first day the feature was launched, she mentioned, “Great, we have now more ways for me to show my selfish selfies, how pretty I am, etc.”. She has a point – it’s another form of self-absorbent that we don’t really need because we already have plenty of that on other social media platforms. It’s not that we don’t do it already – but we already have enough of it and it’s come to a point where redundancy due to lack of creativity is becoming prevalent, especially the business ideas of Facebook.

    At a business level, it’s an extremely aggressive move on Facebook’s part to do this to the startups like you said – Snapchat, Periscope and Instagram prior to being bought out by Facebook. This is Facebook’s response to Snapchat’s refusals to their acquisition attempts in the past and to me, this is virtual bullying. This is a way for Facebook to threaten Snapchat by not only stealing its intellectual property but to also “steal” Snapchat users by luring them to make a shift from Snapchat to Instagram Stories via abandoning their Snapchat accounts – in Facebook’s hope, a permanent shift, thus an attempt to take a larger market share. It is really disappointing and just sad to witness this. I’m disgusted actually.

    I still all social platforms but I will say that I will not leave Snapchat! I am in for Snapchat!! I hope Snapchat comes up with something even more fabulous to leverage their value!


    1. Christine says:

      Apologies for not editing some of the autocorrects and missing a word or two here and there before submitting my reply. I was a little passionate with the topic lol that I just went with what was on my mind haha. 🙂


  2. I’m disappointed in Zuckerberg for a number of reasons. Thank you for the rant. Stealing other people’s work isn’t call, especially when you already have more money and prestige than you need.

    Liked by 1 person

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